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« Discover 2.5 and Visual Sciences | Main | The Future of Web Analytics Consulting »

December 14, 2007

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This kind of visit described above would be like being led, blindfolded, to one item at Walmart and then being led straight back to the checkout counter. I guess it’s better than nothing, but certainly not the desired or anticipated behavior on a site.

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Post attractive links on these coupons to drive people elsewhere.

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There was a large traffic spike all of a sudden to the website one week – in the range of a 50% increase in visits. Something close to this 50% increase was also seen in single-access visits, and time on site plunged. Online campaign data showed nothing unusual, and search engine referrals showed nothing unexpected. It was only when we got to the referrer report, that we realized what was happening.

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Show them similar items or prominently display a homepage link. In other words, don’t count these pages out as an end point, and realize that they might be the first page people see.

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What can one do about it? Don’t ignore these coupon pages as the end-in-themselves. Post attractive links on these coupons to drive people elsewhere. Show them similar items or prominently display a homepage link. In other words, don’t count these pages out as an end point, and realize that they might be the first page people see.
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There was a large traffic spike all of a sudden to the website one week – in the range of a 50% increase in visits. Something close to this 50% increase was also seen in single-access visits, and time on site plunged. Online campaign data showed nothing unusual, and search engine referrals showed nothing unexpected. It was only when we got to the referrer report, that we realized what was happening.

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Someone on two websites – Mommy$avesBig.com and FatWallet.com – posted a blog linking directly to a coupon on the site. Visitors then saw the blog, followed it to the site, printed the coupon, and left.

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Someone on two websites – Mommy$avesBig.com and FatWallet.com – posted a blog linking directly to a coupon on the site. Visitors then saw the blog, followed it to the site, printed the coupon, and left.

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on site plunged. Online campaign data showed nothing unusual, and search engine referrals showed nothing unexpected. It was only when we got to the referrer report, that we realized what was

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There was a large traffic spike all of a sudden to the website one week – in the range of a 50% increase in visits. Something close to this 50% increase was also seen in single-access visits, and time

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