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« Web Traffic for Free | Main | Unified Sources »

September 22, 2009

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Comments

Rudi Shumpert

Interesting. I am not convinced that JavaScript is going anywhere, not even in the next five years. Almost everything you see seems to be moving towards more AJAX, more RIA type design, more JavaScript.

I do agree that the rejection of cookies does present a issue with tracking visitor measurement over time though and it will be interesting to see what developments are made to work around this issue.

Keith Shiley

Interesting and timely read. I'm a big believer that page tags are past or quickly passing their prime. Atomic Labs recently compiled a list of "Blindspots and Roadblocks of Page Tags" that lines up closely with this.
http://www.atomiclabs.com/pion-web-analytics/limitations-of-web-analytics-page-tags.php

One thing that surprised me in your article is that there is no mention of passive network capture (packet sniffing) as an alternative to page tags. Passive capture can address all of the shortcomings listed, with far less overhead than tags or log file integration.

Hamish

Hey Paul, thanks for the interesting post. The only thing i would mention is that the ability to capture data server side has always been there, but it's painful and given how many sites are happy to cut and paste a piece of Google Analytics code and get 90% of what they need for free, i would be surprised if most would make the effort. The other thing is the knowledge base, do you really want to get skilled up to bring that in house? Possibly you do, but most would not be able to justify that on a cost-benefit basis, particularly when you look at the development time/cost to replicate the capability of software such as Omniture.

As API's open up the ability to mesh server side data with analytics providers down to a visitor ID level, I think we will see the best of both worlds in some combination apps using both server and client side generated data. This has already started to happen in some marketing centric platforms. The key is the interoperability, currently Google Analytics and Omniture API's both prevent this from being easily achieved, but that will need to change or they will be bypassed.

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Solutions like Omniture can still track visitors based on IP Address or other hints, but customized tracking remains problematic

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Hey Paul, thanks for the interesting post. The only thing i would mention is that the ability to capture data server side has always been there, but it's painful and given how many sites are happy to cut and paste a piece of Google Analytics code and get 90% of what they need for free, i would be surprised if most would make the effort. The other thing is the knowledge base, do you really want to get skilled up to bring that in house? Possibly you do, but most would not be able to justify that on a cost-benefit basis, particularly when you look at the development time/cost to replicate the capability of software such as Omniture.

As API's open up the ability to mesh server side data with analytics providers down to a visitor ID level, I think we will see the best of both worlds in some combination apps using both server and client side generated data. This has already started to happen in some marketing centric platforms. The key is the interoperability, currently Google Analytics and Omniture API's both prevent this from being easily achieved, but that will need to change or they will be bypassed.

Dalelorenzo Johnson

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The only way that java dies, it is because of html5, I don't think that it will become a standard until they fix some problem that it has. I think that they have to solve too the problems with patents.

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Great post. More insight on analytics and javascript always appreciated.

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