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Paul Legutko has over 10 years experience in research and analysis, designing and applying analytical solutions to a wide range of datasets and problems. At SEMphonic he oversees many challenging web analytics and SEM analytics projects, and contributes to many of the research and design initiatives which lead to SEMphonic's software and consulting solutions.

Paul holds a B.A. from Harvard, and a Ph.D. and Masters Degrees from the University of Michigan. During his 10 years in academia, he conducted extensive qualitative and quantitative analyses in many fields, and gained considerable experience in web design, data management, and statistical analysis. In 1998 he began to expand out of academia and worked as a data analyst and research consultant in public education, at the Center for the Social Organization of Schools in Baltimore, MD. There he oversaw the design, processing, and analysis of hundreds of thousands of surveys and tests, quadrupling the center's data capture and reducing data processing operating costs by 50%. While on a postdoctoral fellowship at Stanford University, he joined SEMphonic in 2004 and is now based in Boston, MA, working with clients up and down the East Coast.