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  • Clicky Web Analytics

Main | Web Analytics Theory? »

September 27, 2007


Daniel Shields

Its a very interesting point to have raised Paul. I think Paul Holstein and I would both agree that the value of analytics rests in the ability of the reports to create actions in the business resources assigned to each of the metrics attributed to tasks. In a primarily eCommerce business model, this is, in essence, the primary tool of the COO/CEO. In our space, our reporting has become a crux of diversified research allocation. This, we feel, will be a growing commonality among early adopters and, in turn, will help drive the efficiency and success of the next stage of development.

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