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« If a Report is sent out and no one reads it, is it still a Report? | Main | What Visitors are Thinking and the Dangers of the Standard Design »

October 05, 2007


pere rovira

i guess most web analytics is positivist and functionalist, in that it assumes a website and the behavior of its users can be measured with numbers. however, if we allow other sources of data for web analytics, such as usability testing, market research, surveys... we could say web analytics is rather more constructivist/qualitative... you could even argue for web analytics as being relativist when we accept no measurement technology gives the right numbers...
i guess when they asked you about a theory, they were probably asking for a theory of knowledge, that is, how you conceive knowledge or what is knowledge for web analytics...
i think the discussion can be interesting, since it makes you think of what exactly you're trying to measure, and whether your approach is correct or is missing important information.

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